A dramatic new exterior design
TGV Lyria has acquired 15 double-deck trains with renovated exteriors for painting in the colours of the Franco-Swiss brand. This lamination consolidates the Franco-Swiss identity of TGV Lyria. As a matter of fact, the use of the Lyria red means that TGV Lyria can distinguish its trains from those of other rail transporters.
This exterior redesign emphasises:
- The TGV Lyria logo (obviously!)
- Red, the historical colour of the brand
- The identifying arrows ("chevrons") which evoke movement and speed
- A typographic style reminiscent of the major destinations in France and Switzerland